Leverages various User Generated Content features to demonstrate mastery of newly acquired selling skills/process knowledge through submission of short video recordings shared and graded by sales managers and mentors.
AUTOTRADER
Next-Gen Sales Training
Overview
AutoTrader Group, a division of Cox Communications, sought to rethink their annual sales training programs for the 2014 calendar year by replacing a traditional two week facilitator-led training curriculum with on-demand training resources delivered via mobile devices. The sales training team wanted to provide engaging learning, measure knowledge retention and keep sales teams better connected with their managers and peers.
-
Mobile
Training was delivered via company issued Apple iOS iPhone handsets and iPad tablet sellers used to access interactive courseware (Articulate Storyline), instructional videos and review PDF-based reference materials.
-
Gamification
Sellers can track their learning progress through applied game mechanics by completing assignments, earning points and interacting with their peers. Trophies were awarded to top performers and participants.
-
Custom UI/UX
Sellers can track their learning progress through applied game mechanics by completing assignments, earning points and interacting with their peers. Trophies were awarded to top performers and participants.
-
Integration
Sellers can track their learning progress through applied game mechanics by completing assignments, earning points and interacting with their peers. Trophies were awarded to top performers and participants.